What are UTM tracking parameters and why should I remove them?

UTM parameters (utm_source, utm_medium, utm_campaign, etc.) are tags appended to URLs by marketers to track which campaign, ad, or channel drove a click. When you share a URL containing UTM parameters, the recipient's analytics team can see exactly where you came from. Removing them before sharing gives you and the recipient cleaner, shorter links without leaking campaign intelligence.

Is my URL data sent to any server?

No. This tool runs entirely in your browser using JavaScript. Your URLs never leave your device — there is no server, no upload, and no logging of any kind. You can even disconnect from the internet after the page loads and the tool will still work perfectly.

Which tracking parameters does this tool remove?

The tool removes 30+ known tracking parameters including: UTM parameters (utm_source, utm_medium, utm_campaign, utm_term, utm_content, and more), Google Ads (gclid, gclsrc, dclid), Facebook (fbclid, fb_action_ids), Twitter/X (twclid), Microsoft Ads (msclkid), TikTok (ttclid), Pinterest (epik), Instagram (igshid, igsh), LinkedIn (li_fat_id), Mailchimp (mc_eid, mc_cid), HubSpot (_hsenc, _hsmi), Marketo (mkt_tok), Yandex (yclid), and many more.

Can I clean multiple URLs at once?

Yes. Paste as many URLs as you like into the input box — one URL per line. Each URL is processed separately and displayed with its own cleaned result and list of removed parameters.

Why do URLs have tracking codes?

Tracking codes are added by marketing platforms, email systems, and ad networks to measure the performance of campaigns. When you click a link in an email newsletter or an ad, the advertiser appends parameters like utm_source or fbclid to the URL so their analytics can record that a click came from that specific source. The destination website itself usually ignores these parameters — they are purely for measurement.

Will removing UTM parameters break the destination page?

In almost all cases, no. UTM parameters and most ad-tracking codes are consumed by analytics scripts and ignored by the web application itself. The destination page will load identically with or without them. The only exception would be unusual cases where a developer has built custom logic that reads UTM values to show personalized content — this is rare.

What is fbclid and why is it added to URLs?

fbclid (Facebook Click ID) is a parameter automatically appended by Facebook and Instagram when someone clicks a link in a post, ad, or story. It allows Facebook to track conversions — for example, confirming that someone who clicked an ad later made a purchase. When you share a URL containing fbclid, anyone who sees it can tell the link originated from Facebook. Removing it gives you a clean, platform-neutral URL.

When should I use "Strip all parameters"?

Use the "Strip all query parameters" toggle when you want maximum privacy and you know the destination page does not require query parameters to function. This is useful for sharing articles, blog posts, or product pages where the URL path alone is sufficient. Be cautious with search results pages, filtered listings, or paginated content where query parameters are part of the core navigation — removing them could change which page loads.

Remove Tracking Parameters from URLs

A free URL cleaner and UTM parameter remover. Paste any link and instantly strip UTM codes, fbclid, gclid, msclkid, and 30+ other ad trackers — then copy a clean URL ready to share.

100% Offline No Data Sent No Sign-up Free Forever

This URL tracking remover works as a clean URL generator, a URL privacy cleaner, and a bulk URL parameter stripper — all in one tool. Whether you need to remove ad tracking from a URL before sharing it in a newsletter, sanitise affiliate links, or just get a clean URL without campaign noise, paste it below and the result is instant. Works entirely in your browser — no server, no account, completely free.

Paste URLs to clean — one per line

Strip all query parameters — nuclear option for maximum privacy Strip unknown parameters — remove anything not on the known list

How this free UTM cleaner & URL parameter stripper works

Paste your URL(s) — drop in one or many links, one per line. The tool starts cleaning on every keystroke with no delay.
Tracking parameters are identified and removed — the tool checks each query parameter against a registry of 30+ known trackers: UTM tags, Google Ads click IDs, Facebook fbclid, Microsoft msclkid, TikTok ttclid, HubSpot tokens, Mailchimp IDs, and more. The result is a clean URL with only the parameters your destination actually needs.
Everything stays in your browser — URL parsing uses the browser's built-in URL API. No network requests are made. Your URLs are never transmitted anywhere. This is an online URL cleaner that works 100% offline after the page loads.

Remove Tracking Parameters from URLs

How this free UTM cleaner & URL parameter stripper works

What parameters does this remove?

Frequently asked questions

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